41 things to do to boost your marketing
Here is a list of practical tips to update and even boost your marketing. By no means am I suggesting that you tackle these all at one time.
I am recommending that you download this handy CHECKLIST that I created and get to all or most of the topics when business is a bit slower.
Working at your marketing little by little, creating small wins and building on your successes will ensure that you avoid overwhelm, love your brand and feel confident when you share your message with the world.
Marketing is a marathon not a sprint (I’m sure you have heard this before!)
Pin or bookmark this article for future reference, and don’t forget to grab the Checklist… go on, it is FREE.
Here we go, in no particular order or category, 41 things to do to boost your marketing:
1. EVALUATE, GIVE YOUR MARKETING AN HONEST GRADE.
Take a look at your sales, your website statistics, your social metrics. Are you reaching your goals? No goals, well, make what you measure today your benchmark. Note all your key metrics and begin to track your activities monthly.
Download this starter worksheet that I created: Marketing Metrics Benchmark Worksheet. It will help you get going with the basic metrics to keep track of.
2. AUDIT YOUR BRANDING.
Look for consistency in logos, colours, image styles, in all customer touchpoints and public facing content. Create a brand guide for yourself which can also become a document to pass on to your graphic designer or assistant to follow.
3. WRITE YOUR MARKETING PLAN.
Based on the metrics above (see point #1), think of attainable goals and brainstorm how you can accomplish them. It doesn’t have to be pages long but it should outline how you will keep in touch with your customers and prospects and how you will get more customers and more prospects into your sales process or subscribers to your email list.
Here is another worksheet that I created: Business Goals and Marketing Action List Worksheet. It will help you zero in on your business goals and list marketing action items to support them.
4. SOCIAL LOVE.
Make a list of all the social accounts that you admire and start sharing some of their content and interacting with their accounts. When you do this on regular basis, you might even get noticed by your influencers.
5. SCHEDULE YOUR KEY MARKETING ACTIVITIES.
So that you don’t forget them when things get busy.
6. ASK YOUR BEST CUSTOMERS FOR SOME GREAT TESTIMONIALS.
And use them on your social media, website, and in prospecting communication.
7. UPDATE YOUR ABOUT PAGE.
Add any new accomplishments, notable projects or partnerships. Show a bit more of your personality. Capture attention by creative use of font accents.
8. UPDATE ALL YOUR ONLINE BIOS AND PROFILES.
Start with your social media profiles. Review them all, make any necessary edits. Complete all fields, make sure that all links are active. Make your profile photos and bios the same on all channels.
9. CREATE YOUR OWN MARKETING CHALLENGE.
No matter if it is a 5 or 30-day challenge. Pick a marketing strategy or program that you want to get better at and create a plan to make it happen. It could be rocking your Pinterest account or growing your Instagram followers. Pick a goal and each day study and implement tasks to get you closer to that goal!
10. PARTNER, COLLABORATE, GROW.
Look for partners to collaborate with that complement your business and can help you reach new customers. You may be able to trade some of your time in exchange for promotional opportunities.
11. PUT PEOPLE FIRST, PROFITS WILL COME: REVIEW YOUR WHY.
This one is about your mindset and getting into your core personal and business values. Why are you doing what you are doing? Are your customers at the centre of your business? Think of ways to enhance value which will lead to raving fans without spending a ton of your money.
12. PLAN A DIRECT MAIL CAMPAIGN.
It could be as easy as sending thank you cards to your clients and referrals. Imagine how they will feel getting an unexpected card in the mail from you! I bet it will put a smile on their face and make them think of you in a new light.
13. ADD A RESOURCES PAGE ON YOUR WEBSITE.
Put together a list of suggestions or resources that your customers might find interesting and share them on your website. Turn it into a downloadable PDF as a lead magnet, a freebie in exchange for an email contact.
14. ASK FOR BUSINESS USING YOUR PERSONAL FACEBOOK ACCOUNT.
Yup, that’s right, be bold and ask if anyone of your FB friends or their friends need your service or product …. whatever it is that you are offering. Asked them to private DM if they are.
15. RESEARCH YOUR COMPETITION.
Become a spy and learn what you can from the outside and ask some of your trusted customers what they think about their branding and marketing.
16. CREATE A CUSTOMER SURVEY.
Get to know your Ideal Customer. Create a short, to the point survey to learn more about your customers, why they buy from you and how you can help them even more.
17. EMULATE (BUT DON’T COPY) YOUR BRAND IDOLS.
Look at the brands that you admire. Check out their website, social media sites, and processes. You might be able to pick up a tip or two and incorporate into your business.
18. TRY PERISCOPE OR MEERKAT, LIVE STREAMING FOR YOUR BUSINESS.
I bet this could be your personal challenge — 5 days to mastering live streaming. You can share quick tips, your process, what you are up to. The idea is to get used to speaking into your mobile and learn how to best use this tool for connecting with others in real time.
19. CROSS PROMOTE.
Look at all of your marketing tactics and make sure that you cross promote them: email, social media, in store, website. One communication vehicle should always lead to and invite your audience to connect on another platform, leading them down the path to a purchase.
20. SCHEDULE SOCIAL MEDIA POSTS.
Get ahead, plan and schedule as many social media posts into the coming weeks as possible. Use the Facebook scheduling tool and Buffer or Hootsuite for other social platforms. Both offer a free entry level version and I like them both equally.
21. CREATE YOUR NOW MARKETING BEST PRACTICES, GUIDE OR BLUEPRINT.
If there are marketing tasks that you execute on regular basis, create a process, a blueprint or cheatsheet to follow. Include things like: how you create and promote seasonal sales, how you create promotional images, how you promote your latest blog posts, the hashtags you use on Instagram, where and how you collect third party articles for Twitter and Facebook posts, how you build your emails, the targeting you follow for Facebook ads and more. This checklist will then be an easy item to pass on to someone else to follow and execute on your behalf.
22. GET TO KNOW YOUR CUSTOMER’S BUYING CYCLE.
Put yourself in your customer’s shoes. Make a list of all the touch-points that your new lead goes through until they become a customer. From the moment that they discover you to the moment they make a purchase. Review all those touch-points for branding, key messages and how you move them through the various stages. Look for improvements, anything to add or delete to make the process even better than it is.
23. CREATE A CRM (CUSTOMER RELATIONSHIP MANAGEMENT) PROGRAM.
Once your customers makes a purchase, then what? Make a list and create a plan for continuous communication to keep top of mind with your customers. This way you will keep your customers engaged with your brand, they will come back for more and ideally become a referral source. Make sure to identify upsell opportunities, times to ask of referral or repeat purchase.
24. GO LOCAL.
Join a meetup group in your area that fits with your business. You might discover new collaborative opportunities and be introduced to new audiences!
25. GET SERIOUS ABOUT EMAIL MARKETING.
Put together a plan for your email communication. Design the graphics and write as much content as possible. Some of your emails can be run on autopilot.
26. CONDUCT WEBSITE AUDIT.
Review your website for SEO, broken links, outdated content. Update any information as needed and optimize for new keyword searches.
27. REPURPOSE YOUR CONTENT.
Look through your blogs and social media posts that received the greatest amount of engagement. This is content that your audience loved and should re-discover again. Plus it is a great way to introduce this older but still awesome content to new fans. Remember to update any graphics and use new copy on social posts.
28. LEARN HOW TO USE VISUALS EFFECTIVELY AND MAKE IT PART OF YOUR MARKETING STRATEGY.
29. CREATE SHORT VIDEO TEASERS TO PROMOTE YOUR NEW AND OLDER BUT RELEVANT CONTENT.
This will breath new life to posts that are filled with great value.
30. BRIDGE ONLINE AND OFFLINE MARKETING.
As often as you can, add a personal touch to your online marketing. Like featuring the item that you post on Instagram at the front of the store (As See On Instagram!). Send a thank you note in the mail to all those who purchased your online course. Send a warm shout out on social media to your favourite customers, congratulating them on a milestone … that is relevant to your business of course.
31. BUILD YOUR IMAGE LIBRARY.
Work with a professional photographer but also use your camera or smartphone to capture daily activities to use as part of our visual marketing.
32. BECOME A STUDENT OF COPYWRITING.
You may not aspire to become a blogger or a journalist but as a business marketer or owner, you write copy every day when you create website content, social media posts and create newsletters. There are a few effective ways to make your communication persuasive. Learn and practice those skills.
33. NETWORK WITH YOUR ONLINE COMMUNITY.
That’s right. Remember all of those Facebook groups you joined? It is time to get re-introduced. Start being an active participant in the discussions. You will learn a few things from others plus you never know where the conversations may lead.
34. INVITE YOUR FANS AND YOUR CUSTOMERS FOR A ‘BEHIND THE SCENES’ LOOK.
This might be a good time to reveal some of your tips and tricks that your customers will love. Create a blog post, share a short video or create a social media post series with your reveals.
35. LEARN HOW TO USE FACEBOOK AND TWITTER ADS.
Social media advertising can offer access to some amazing and very targeted audiences. When you execute a good ad to the right audience, you can grow your following, increase traffic to your website, bring people into your store and gain new customers.
36. IMMERSE YOURSELF IN VISUALS FOR SOCIAL MEDIA.
Each social media platform uses different image sizes for optimal user experiences. Get to know the sizes of those networks you use most, create a handy checklist and practice creating images that get clicks, likes and shares.
37. GET PROFESSIONAL PHOTOS TAKEN.
Even those of us who are camera shy look amazing in photos taken by a professional. Plus professional photos will immediately elevate your personal brand when you use them on your website and social media.
38. CREATE AN FAQ PAGE FOR YOUR WEBSITE.
You know all those questions customers ask over and over again? Create short answers and add them to your website.
39. USE TWITTER LISTS TO HELP YOU MANAGE YOUR TWITTER FEED.
Lists allow you to quickly access and view those accounts that you want to interact with. They will save you time and make Twitter marketing fun again.
40. MAKE A LIST OF HASHTAG GROUPS THAT YOU MOST OFTEN USE ON INSTAGRAM.
Save them to Dropbox or Evernote and access them quickly as you create new Instagram posts.
41. BRAND ALL OF YOUR COMMUNICATION TEMPLATES
Add your logo, social media links and contact details. Your invoices, downloadable freebies, emails, email templates and more.
There you have it, 41 things that you can do to boost your marketing at any stage of your business. Make sure to download Things To Do To Boost Your Marketing Checklist and use it as a resource. You do not need to do them all to see results in your business.
I am so glad that you stuck to the end of this article and I hope that you found useful. Take care for now!