Five World cups approaching in 2019: What steps are you taking to keep the Fans engaged?
If I ask you what would be the one thing that could reunite your old friends with whom you haven’t been able to catch up in a while?? Then your answer would probably be a Football match or a Cricket match. That’s how much important sports are in our daily lives. And with festival of all the major sports coming up in a month or two, business wise it would be a revenue generating opportunity. No sports company would have thought that they would get a chance to earn major bucks via 5 sports world cups within six months. But this is the fact and if you are into sports business, company or association then you have to make the full Monty of it. But how would you do that?? Keep reading to get a better understanding and make huge moolah.
Also Read: What Popularity Fantasy Sports Mobile Apps Enjoy in India?
In a period of 6 to 7 months that are May to November of 2019, 5 world cups of different sports are coming up.
# These world cups are:
1. ICC Cricket World cup
2. FIFA Women’s Cup
3. IRB Rugby World Cup
4. FIBA Basketball Cup
5. Netball World Cup
This sounds euphoric, isn’t it? Same would be the feelings of sports lovers all across the globe. Now some steps needs to be taken by you as a sports brand or sports association to make the full use of this golden opportunity. The breakthroughs and opportunities that would be created by these events will be immeasurable. If brands and associations will think smartly then they would succeed to engage the fans into interactions and conversations that would Create gigantic experiences. The sports involved with these world cups are famous all around the world but mainly two sports i.e. Football and basketball stands out in their fan following. Cricket will come after them as it has one billion fans across the world out of which 90% alone are in India.
#Steps required to be taken to keep the fans engaged during this jackpot period
Well, the fans involvement can be ensured by these steps:
a) Make the fans feel that are a part of the team: This job seems tough but it needs just a touch of creativity and the results that it will produce will be overwhelming. Let me walk you through an example that will make you understand what I am trying to convey via this point.
The richest and the most historic football club in football, Manchester United during the unveiling of their 2016 jersey, got their fans involved in the most creative way. They gathered their devotees from all the known races, ethnicities, countries and shot this beautiful gathering taking a march through the streets whilst singing Glory Glory Man United. This was a unique way of presenting your team and expectedly their video spread like wildfire and created opportunities for interactions among the millions of fans across the map. In this way not only their club but their league also got promoted.
This was a great example of thinking out of the box and implemented brilliantly. You too need to come up with such brilliant ideas like offering discounts and lovely offers to the fans to keep guessing and engaged.
b) Pre and Post event management: Sport leagues, companies and associations need to create new ideas or if you want to take a cue than you can turn back the pages to the past to get inspired. The extent of business & engagement that you can generate from these five world cups would be historical. Both online and offline fan engagements can be generated which would serve a major boost to your ultimate goal. There are a lot of online fan engagement platforms that would serve brands & companies major opportunities to get their fans involved into a pre event buzz relating to the world cups.
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Everyone knows about uniquely FIFA promotes its major tournament. They arrange the World Cup tours in which the World Cup trophy travels all across the globe to get their fans all riled up for the tournament. Fan interactions created online can be generated with relative ease and the effect created by them tend to last longer than normal expectations.
Another way to get your public involved would be that of creating virtual awards & fun games through the whole tournament to test the knowledge of the fans. This assists in creating a long term branding plus engagement. In this way, the brand gets stuck in the mind of the fans for a very long time to generate massive sales.
c) Making the full use of in-stadium experiences: Millions of fans would visit the stadiums during the world cup to see their favorite stars battle it out. While a big number of fans would fill the stadiums, a bigger number of fans would halt all their stuff to catch the live action through their respective places. Quizzes, prediction games, fantasy sports should be a part of various companies’ idea of creating an in-stadium fan experience.
These tactics would not only create attention within the stadium but fans outside the stadium will also notice them. No one in today’s world leave their houses without their devices and that is why you can get the fans in the stadium engaged by making a smart use of the breaks and commercial intervals. These small breakthroughs would serve you very well in getting the attention of the fans.
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d) Turning the focus towards the women’s football:
As per a report by BBC, self-confidence & football go hand In hand. According to a research, “80% girls that are involved in football said to have felt more confident by playing the game of football & 58% said that football helped them to overcome the lack of confidence. This research showed how exactly football is making these girls feel and not only these girls but also making players all around the world feel confident. Companies who are looking to engage the fans for the FIFA women’s world cup have got an unbelievable opportunity to create fantasy platforms and also fan engagement revolving it around football & self-confidence.
e) Brand activation — Premier league badminton
The first fantasy badminton app that brought badminton into the picture was fantasy11. The thought that went behind creating this application was that fantasy players who regularly play fantasy sports would always appreciate some freshness relating to the game play. And if the fresh game play and features are that good than the real players who are involved in the actual matches would also look to give it a try. The main focus was to keep the app revolve around the fantasy games & predictions while surrounding them with other useful options like latest news and updates regarding various badminton leagues.
f) Re branding via fan engagement — Arabian Gulf League:
The Arabian Gulf league is the major professional football league in the United Arab Emirates (UAE). The league came into existence in 1973 under the name of UAE Football league and later was renamed to the current name in 2013–14 season. 14 clubs tend to compete in the league which works on the basis of promotion & relegation with UAE first division. UAE Pro league Committee which is the owner of all commercial rights noticed the facts that league was operating very traditionally and it needed far better recognition & connectivity around the millennial & Gen-Z fans. They decided to hire a top app developer company that created a top notch football website design & app development related to the league. This overhauled the fortunes of the league with a new fan base getting created and gave the already existing fans a completely new experience.
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