How Does Text Request Help Me Capitalize on Mobile Trends?
Why Mobile Matters
It’s no secret that everyone’s on their smartphones all the time. Just look around! If you’re not fully integrating with this shift in culture and business operations, you’re going to be left in the dust. Nobody wants to see that. Below we outline several trends in consumer behavior, and share specifically how Text Request enables you to to capitalize on those trends.
Capitalizing on Mobile Website Traffic
Perhaps the largest proof of concept is that the majority of website traffic comes from mobile devices. Consumers are searching for answers, and they’re doing so on their smartphones. According to Gallup (and other sources) “sending and receiving text messages is the most prominent form of communication for American adults under 50.” People would rather text you than call someone else. We put two and two together.
We give you a piece of code to place on your website wherever you want to display contact information. This Click-to-Text function can include your text number and/or a call-to-action. Now mobile viewers can simply click a button that automatically opens a text pre-addressed to your business. This is a gold mine for generating leads and sparking conversations.
Little Sally Walker’s walking down the street, searching for a company that can help her and her roommate move across town next month. They find Local Movers ‘R’ Us, and want to learn about pricing. Sally clicks their Click-to-Text button at the top of the website, and asks “How much would it be to move from Highland Park to North Shore? We’ve basically got 2 couches, a recliner, 2 queen beds, and 2 dressers.”
Local Movers gives a quote, and continues working with Sally through the process, finalizing the transaction by sharing credit card information over the phone. Little Sally Walker walking down the street didn’t know what to do, so she texted you, and now you have another customer.
Capitalizing on Consumer Engagement
Being able to reach people when you need to is of the utmost importance. Emails work well for a lot of people. Phone calls can be effective. But let’s look at how each compares to texting.
Email: Reach Rate, 33%; Response Time, 6–48 hours; Response Rate, <20%
Text: Reach Rate, 99%; Response Time, 90 seconds; Response Rate, 45%
Call: Reach Rate, 10%-30%; Hold Rate, 86%; Your Time — 2 min./call
Text: Reach Rate 99%; Hold Rate, 0%, Your Time — 15 seconds/text
Johnny Salesman has 100 leads to follow up with today. He could waste his time calling people, waiting on hold, leaving voicemails, and then sending emails. Or he could do the reasonable thing: shoot off a text asking if there’s any update from these prospects.
In specific situations, he’ll send out a single message to each lead. But more often than not, he’s saying the same thing over and over, so it’s easy for Johnny to send a single BCC group text to everyone at once. Within a few minutes he’s done, and he’s even heard back from most! Good job, Johnny.
Improving Organizational Control
Your target customers are already texting. Your employees and coworkers are already texting. Depending on your operation, your customers and employees are probably texting with each other! But they’re doing this from personal cell phones. Is that compliant and secure?
Text Request takes the operations you’re (likely) already doing, places it all in a centralized, easily managed dashboard, and provides a level of organizational stability you can’t get anywhere else. You can have as many or as few users as you want, and as many separate text lines as your operation might need. Plus, Text Request can be used on any device connected to the internet, which is all the devices.
Becca’s an account manager, and has great relationships with her accounts. She shoots them emails and texts for work, or whenever something reminds her of them. But she does this from her cell. Then you’ve got Sarah, who, let’s be honest, could be better. She generally has poor communication with her accounts.
Text Request enables both Becca and Sarah to keep doing what they’re doing, but in a place that can be overseen by the organization. Now you know everyone’s information is secure. Now you know when you should praise Becca, and when you should correct Sarah. With Text Request, all communications are 100% compliant, and backed by the highest security measures available.