#SmallBizSat Plea

Somewhere between Black Friday and Cyber Monday there’s (hashtag) Small Business Saturday.

Because, yea, it’s just that (hashtag) trendy.

Or, I don’t know, maybe it just feels that way because we’re all hopped-up on failure pornand are just obsessed with the idea that all startups eventually get acquired for, like, a gazillion dollars and that that should be the desired end goal for all businesses.

But like I said, I don’t know. I’m just ranting and raving here.

Ooo,did you say cupcake?!Where and how much?!

I guess it just feels like a con because I grew up in an area where literally everyone had a small business or owned a tiny farm or “drove truck” for one another. We bartered. We traded. We made ends meet and we did so without the help of Amex.

And while there’s nothing wrong with Amex, I just think that reminding folks to (hashtag) shoplocal during the height of retail season is a bit of a waste.

I just know how hard my mom worked in order to afford my father the opportunity to run his own small operation in both good times as well as truly lean times. Now she was Amex.

And while I truly appreciate what the credit card giant does for the small retailer and the service provider, I also recognize and appreciate the many partnerships out there slogging through it all day in and day out. Heck, there are even solo-preneurs these days who assume both roles in that they maintain a full-time job in order to pay the bills while simultaneously working on pet projects and sacred cows that may or may not turn into a full-time gig.

All my ranting aside, though, the bottom line is this: small is lean. Small is big. Small is beautiful. Small is less mass. Small is flexible. Big was once small. Big isn’t always bad. Big can play small.

Be a conscious consumer. Please handle with care; we’re all fragile.