Using Content to Transform Your Blog into an Ecommerce Site

So you have this blog. You’ve invested enormous amounts of your time into creating great content, building up a network of loyal visitors, and maintaining a steady rate of traffic. But what do you have to show for it? It’s time to turn that popularity into a source of income by monetizing your blog by transforming it into an ecommerce site.

Using Digital Content

Don’t be afraid to start small by selling digital content

When many people think about ecommerce, they usually think about sites with large product selections. But when you first start monetizing your site, this isn’t necessary, or even possible, in most cases. The best, cheapest, and easiest route to take is to create and sell special content. Think of it this way — if you’re at the point where you think that you could successfully monetize your site, then you probably have a buildup of loyal followers who like the content that you create, and you should have enough knowledge about your niche in order to put together high-quality, valuable products or services.

Create your content wisely

The world is full of great products that aren’t selling, for whatever reason. When you create content with the intention of selling it to an online audience, there are a few guidelines to follow:

· Design for short attention spans. Instead of doing one long recording, break up your video content, whether it’s a webinar, video tutorials, or something else, into short chunks that last a maximum of ten minutes. For example, instead of trying to sell a 60-minute video, make six ten-minute videos and sell them as a set. The same is true for podcasts and audiobooks.

· Make sure the content is fresh. Your fans are going to be pretty underwhelmed if they buy your product only to find that it’s just a rehashing of the same content that they’ve already read on your website, just put together in a downloadable form. Whatever content you create, make sure that it is more in-depth than that which is available for free on your site, that it covers new subjects and contains new ideas, and that it is, in general, highly beneficial to the reader. Offering crap products is not the way to establish a fan base that will continue to purchase what you try to sell.

Product-Based Ecommerce

Sell other people’s products

If you want to monetize your blog, but don’t want to go through the trouble of creating your own brand of products, then you can opt to sell other people’s goods. There are two basic ways to do this: dropshipping and self-stocking. With dropshipping, you simply contact the distributors who stock what you want to sell and whenever a user makes a purchase on your site, the request is sent to the distributor and they ship it out. Self-stocking is when you buy from the manufacturer or purchase items wholesale, store them at your physical location, and ship them out yourself when you get an order. The latter is more troublesome, but results in higher profits, while the former is much simpler to implement since you don’t have to worry about doing any of the shipping, but is less financially rewarding.

Create your own brand of products

If you’re willing to do the work, you can create your own brand of totally new products. These can be handmade, which is often the choice of individuals involved in some form of craftsmanship, such as carpentry, custom clothing, jewelry-makers, and the like, or you can partner with a cheap manufacturer (many people use Alibaba) and send them your product designs. After they’ve made them, they’ll send the completed items back to you and then you’ll store them and ship them as they are ordered.


Originally posted on PixelRocket.

My name is Tri and I’m super passionate about and love to chat marketing. I’m the Director of Marketing of PixelRocket, a creative marketing agency. If you want to chat, you can reach me via email at tri@pixelrocketapps.com